HubSpot’s got a great list of Instagram influencers to get you started. Whatever it is, you’ll need to address their question of “What’s in it for me?” before you ask them to do anything for you.Īs for finding influencers, you’ll need to search for popular users on Instagram. Some ideas include offline exposure, a product sample or free merchandise. When you reach out to an Instagram influencer, you’ll want to consider what you can offer them. Dating app Hinge partners with popular Instagram influencers and meme accounts to gain more Instagram followers for their brand. You don’t always have to pair up with someone in your industry. For example, Qantas Airlines teamed up with social media star Nicole Warner to promote their brand. Collaborate with InfluencersĬollaborating with other Instagram influencers in your industry can be a very powerful way to promote your brand. Remember, human connection should always be at the core of any social media strategy especially if you’re trying to optimize your Instagram for social shopping. Did someone post a picture of your product? Reach out-like or comment on that post!Īlso, don’t forget to monitor and like brand mentions. You should make sure that you interact with your audience by liking and commenting on other people’s videos and pictures. It’s also important to remember that social media is not a soapbox. This will help you to get new eyes on your Instagram account. Look for trending hashtags by using sites like Top-Hashtags and join in conversations happening on Instagram. Unlike Twitter, you can use up to 30 different hashtags (although the sweet spot is 9). Like Twitter, Instagram uses hashtags for organizational and search purposes. Whatever you choose, if you can clearly articulate what your account is all about, the better chance you’ll have at getting more Instagram followers. Or feature images and videos that highlight the principles your brand stands for, like Lululemon. Maybe you want to show the experiences you can have using your product, like American Express. Perhaps you want to feature your product, like Warby Parker does. Think about what unique images or short videos your brand can offer to attract Instagram followers. GoPro opts for engaging their Instagram followers by sending them to their LinkinBio page. This is an important piece of real estate, so think through where you want your audience to go. Share with #GoPro.” You can also include one clickable link in your bio. “We Make the World’s Most Versatile Camera. GoPro’s Instagram shows off a creative, yet informative bio. It’s okay to be playful and creative in your description, especially if it makes sense to your audience. What sets your brand apart? Think through who you’re targeting with your social media strategy on Instagram when creating your brand page. You should state who you are and what you do. When creating your account, you should clearly define your purpose to your followers. Remember though, it’s not just about telling people that you’re now on Instagram, it’s about giving them a reason to want to follow you on Instagram (more on that with the next tip). And let your newsletter subscribers know with a quick email blast. Add AddThis Share Buttons to your website. You should also be promoting your Instagram account on your other social media channels, like Facebook and Twitter. You want people to know that you’re now on Instagram, so get the word out! When you first sign up, you’ll be given the option to follow and share your newly created account with your phone contacts and Facebook friends. Have no fear we’re here to help with that! We’ve got 7 tips on how you can start building your brand’s presence and get more Instagram followers. So, there’s an opportunity for your brand on Instagram, but how do you begin building a following? The average order value of an Instagram follower is $65 versus Facebook’s $55. There’s also less competition among marketers on Instagram than Facebook. However, thanks to Instagram’s easy-to-use, single purpose platform, users are able to access what they’re looking for with just a few taps. If you’ve visited your Facebook newsfeed lately, chances are you were flooded by so much noise that you forgot why you opened it in the first place. With over a billion people users and an engagement rate that trumps both Facebook and Twitter, it’s not at all hard to understand why. Social media marketing has a new king- Instagram.
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